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> Use this file to discover available pages before exploring further.
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# What are ads and boosts?

Ads and boosts are paid placements that put your event in front of more people on Gaytherings. You pick where it appears, who sees it, how much you want to spend, and for how long.

## The four placements

**Homepage top.** Your event at the top of the homepage feed. The widest reach available.

**Category page top.** First result within a category you choose. Narrower, and usually better value, because everyone looking at that page is already interested in that kind of event.

**Category carousel.** Featured in the rotating carousel on category pages. More visual than a list position.

**Search results top.** Surfaces first when someone searches something relevant to your event.

## Any event can be promoted

You don't have to sell tickets with us to buy a placement. Free events, door sales, and events ticketed on another platform can all be boosted the same way.

The placement puts your listing in front of people. What happens after they tap it is up to your event: buying a ticket here, going to your own site, or simply knowing to show up.

Conversions are tracked where there's something to track. On a ticketed event that's a sale. On an event ticketed elsewhere it's a click on your outbound link. Free events and door sales have nothing to attribute, so you'll see impressions and clicks, and conversions will stay empty. That's expected, not a fault.

## How pricing works

You're buying impressions. Set a total budget and campaign dates, and the tool shows an estimated impression count before you pay.

Budget is charged upfront and the campaign ends automatically when it's spent, so there's no way to overspend by accident. You can set a daily cap if you'd rather it spread out.

## Targeting

Narrow who sees the placement by location, category, and community focus. Tighter targeting means fewer impressions for the same money but a higher proportion of people who'd actually come.

## Setting one up

1. Pick a placement type and tap start campaign.
2. Choose which published event you're promoting.
3. Set your start and end dates.
4. Set your total budget, and a daily cap if you want one.
5. Set your targeting.
6. Pick a payment method and review the summary.
7. Launch.

Ad credits, if you have any, are applied automatically and reduce what you pay.

## How impressions are delivered

Evenly across your campaign dates rather than all at once, so a week-long campaign runs for a week rather than burning out on day one.

When several promoted events share a placement, they rotate. The same person won't see your event on consecutive page loads if there's another to show, so your budget isn't spent showing the same listing to the same person repeatedly.

An impression counts once per person per session. Refreshing the page doesn't cost you anything.

## If we can't deliver your impressions

If there isn't enough traffic to deliver everything you paid for, the undelivered portion is refunded to your ad credit balance and we'll email you about it. You don't pay for impressions that never happened.

## What you'll see

Impressions, clicks, and conversions, tracked in real time on the campaign dashboard.

## Managing a running campaign

Pause, resume, or end it at any time from the action menu. Scheduled campaigns can still be edited before they start. Once a campaign has ended it's read-only.

## Worth knowing before you spend

A placement gets people to your listing. The listing is what sells the ticket. Paying to send traffic to a weak poster and a two-line description is the most reliable way to waste an ad budget, so it's worth reading [What makes a good event listing?](https://help.gaytherings.com/en/article/what-makes-a-good-event-listing-39lkhe/) first.

Premium placements are limited and first come, first served. For a busy weekend in a big city, booking ahead matters more than the budget does.