What are email campaigns, and how do I use them?

Email campaigns are a built-in email tool for writing to the people who've been to your events. For most organizers it replaces the Mailchimp or Brevo subscription you'd otherwise be paying for.

The reason it's better for events specifically: your list builds itself as you sell. Anyone who opts in at checkout is added automatically, already consented and ready to email. No exporting a CSV after every event, no importing it somewhere else, no list that's three events out of date because you forgot.

A proper drag-and-drop builder, so you're not fighting a text box. Drop in images, buttons, columns, and dividers, set your colors and fonts once, and preview it on mobile before it goes anywhere. If you'd rather design somewhere else, or have an AI write you an email, you can bring your own HTML in instead of building from scratch.

ℹ️ More features coming. Automation is on the way: triggers, sequences, and emails that send themselves based on what people do. Campaigns are the first piece, not the whole thing.

Desktop only, since building an email on a phone is nobody's idea of a good time.

Unlocking it

Campaigns open up after your first ticketed event ends. Until then you'll see a locked state with a prompt to create an event.

It's a perk for organizers who ticket with us. Running an event through the platform unlocks the email tool, permanently, at no extra cost.

Who you can send to

Four sources, and you can combine them in one campaign.

By event. Ticket holders from a specific event, or across all of them.

Uploaded lists. Your own contacts, imported from a CSV. Download the template from the upload modal so the columns match. This is how you bring your existing list across from wherever it lives now.

Individual recipients. Hand-pick specific people.

All past attendees. Everyone who's come to something of yours.

The recipient count updates live as you select, and duplicates across sources are removed automatically, so someone on your uploaded list who also bought a ticket gets one email rather than two.

Only opted-in people are included

This is the part worth understanding properly. Attendees choose at checkout whether they're willing to hear from you. Anyone who didn't consent is excluded from every audience source, no matter how you select them.

So the counts you see are opted-in counts, not ticket counts. A sold-out event of 300 might show 180 available recipients. That's working correctly.

Unsubscribes are permanent

If someone unsubscribes from your emails, that's final for your organization. They can't be added back by uploading a list, re-entering the address, or selecting them individually. Try it and you'll get an error saying the email can't be used.

That's a legal requirement, not a setting, and it applies even if the same person buys another ticket later.

Building the campaign

Give it an internal name, which only you see. Pick your audience. Write a subject line and preview text, both required, since they're what people see in the inbox before opening anything.

Then build the email. Content blocks on the right, canvas in the middle, undo and redo and a mobile preview in the toolbar. Check the mobile view before you send, because most people will read it on a phone. You can save a draft at any point.

What your emails look like when they arrive

Emails send from an address we provide, with your organizer name as the sender. In practice, what someone sees in their inbox is your name.

ℹ️ Bringing your own domain is coming, so you'll be able to send fully from your own address with your own configuration.

In the meantime we watch deliverability on our side. If our sending address starts landing in spam, we act on it so your emails keep reaching people.

Send a test first

Always. The test goes to your registered email address and it's the only way to see what actually lands in an inbox rather than what looks right in the editor.

Sending

Once you click send, you'll get a confirmation showing how many people it's going to, and once it's gone it can't be recalled.

An unsubscribe link is added to every email automatically. You don't need to include one and you can't remove it.

Tracking what happened

Once sent, you'll see open rate and click rate on the campaign list. Those are calculated against the audience size at the time you sent, so they don't shift afterward if your lists change.

Campaigns sit in one of four states: draft, sending, sent, or failed. Failed ones show the attempt time and can be duplicated to try again.

A word on sending frequency

Nothing stops you emailing your list every week. Your unsubscribe rate will.

The organizers who get the best results send when they have something worth saying: a new event, a lineup announcement, a last call on tickets. The ones who train people to ignore them send a newsletter because it's Tuesday.

Updated on: 24/08/2026